LONDON: Sowt Media, a Jordanian podcast and audio-content producer, has acquired Dubai-based Rising Giants Network in a move the company said is part of its plan to promote and expand Arabic audio content in the region and solidify its market position.

Sowt CEO Ramsey Tesdell said the acquisition represents a 鈥渟ignificant milestone in our journey to redefine Arabic audio content.鈥�

He added: 鈥淭ogether, we will continue to push boundaries, inspire audiences, and amplify diverse voices throughout the region.鈥�

Established in 2020, RGN produces podcasts covering topics such as music, sports and regional current affairs. Sowt said it plans to revive popular shows such as 鈥淟ahza ma Mais (Pause with Mais),鈥� hosted by popular content producer Mais Mohammad, and 鈥淜ursi Al Athnein (Monday鈥檚 Chair)鈥� hosted by Emirati Abdulla Al-Nuaimi, which have not produced new episodes for several months.

Basel Anabtawi, the CEO and co-founder of RGN and now a member of Sowt鈥檚 board of directors, said: 鈥淲e鈥檙e very excited about RGN joining the Sowt family. We have seen how passionate and inspiring the team has been with all the cutting-edge content that they鈥檝e produced. RGN will feel right at home.鈥�

Sowt did not disclose the financial terms of the deal but said it was made possible by the support of US nonprofit investment group the Media Development Investment Fund.

In 2022, Sowt acquired Finyal Studios, a podcast studio in Dubai that specializes in fictional content.